Attention, Commentary, Fake news, The Fake News Notes, Writing

Notes on attention, fake news and noise #3: The Noise Society 10 years later

This February it is 10 years since I defended my doctoral thesis on what I then called the Noise Society. The main idea was that the idea of an orderly, domesticated and controllable information society – modeled on the post-industrial visions of Bell and others – probably was wrongheaded, and that we would see a much wilder society characterized by an abundance of information and a lack of control, and in fact: we would see information grow to a point where the value of it actually collapsed as the information itself collapsed into noise. Noise, I felt then, was a good description not only of individual disturbances in the signal, but also the cost for signal discovery over all. A noise society would face very different challenges than an information society. Copyright in a noise society would not be an instrument of encouraging the production of information so much as a tool for controlling and filtering information in different ways. Privacy would not be about controlling data about us as much as having the ability to consistently project a trusted identity. Free expression would not be about the right to express yourself, but about the right not to be drowned out by others. The design of filters would become key in many different ways. Looking back now, I feel that I was right in some ways and wrong in many, but that the overall conclusion – that the increase in information and the consequences of this information wealth are at…

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